Channel 5 morning show will feature Marinette
Saturday, July 05, 2014 12:00 AM
MARINETTE — The excitement for the annual Marinette Logging and Heritage Festival has grown past the city’s borders.
WFRV TV’s Local 5 Live morning show will feature Marinette for an entire week on local channel five from 9 to 10 a.m. Each day next week will bring new information to viewers about Marinette and the companies that have sponsored the broadcast.
Lisa Malak, co-host and producer of the Local 5 Live show, said it has been a goal to showcase the surrounding communities and their festivals throughout the summer. Marinette has the honor of being the first community highlighted on the show.
“It’s in the name ‘Logging and Heritage Festival,’” Malak said. “It really reflects the history of this community so we hope that by doing this series, we can let people know about the festival.”
She added that the series tries to focus on festivals that embody the history and culture of its community.
“Our general manager, Joe Denk, felt we were the perfect venue for this kind of thing,” Malak said.
The first two days, the show will give introductory information about the area along with features on the six sponsors — Silvan Industries, Stephenson National Bank, Marinette Marine, MC Manufacturing, Angeli Foods and GB Oncology.
“You know, these segments aren’t really commercials for these businesses,” Malak said. “What they really wanted to talk about was their roles in the community and how they have volunteered. Each of them seemed really dedicated to the area.”
The third day, the team will broadcast from Marinette City Park and focus on the local campground along with other parks in the area.
The fourth day will be set at the Logging Museum on Stephenson Island and will focus on the area’s history. The last day, Friday, will be broadcast live from Stephenson Island again and will be primarily about the Marinette Logging and Heritage Festival, which will take place Saturday and Sunday.
The other communities to be highlighted in this series include: Pulaski, Wis. for their Polka Days; Seymour, Wis. which is hosting the Outagamie County Fair; Oshkosh during the EAA AirVenture; Shawano County and its county fair; and ending with Brown County and its county fair.
According to Malak, hosting the show and broadcasting on location takes a great deal of commitment and effort.
Her co-host Justin Steinbrinck, a meteorologist for WFRV TV, has had to arrange for someone else to give the weather at the station while he is gone, she explained.
“Our general manager (Denk) is really committed to this show,” she said.
Not only do schedules change, but there has to be a multitude of equipment and a crew of seven to eight people available.
“I can’t wait to preview the festival and to be in Marinette,” Malak said. “I’ve always liked the area and I think it’s a place people should hear about.”
Judy Alwin, chairperson of the Marinette Logging and Heritage Festival, said she is also very excited to see Marinette on live TV.
“We are just delighted,” she said. “They have been going around to the (business) sponsors and finished filming (the pre-produced features) yesterday (Wednesday).”
The series on Marinette is sponsored by local businesses and is not part of the purchased advertising from the $19,000 Joint Effort Marketing (JEM) grant the festival was awarded from the Department of Tourism.