EagleHerald/Rick Gebhard
Tom Loberger, 66, said he feels “bittersweet” about retiring and selling Shelly’s Beer Depot on Tuesday in Marinette.
EagleHerald/Rick Gebhard

Tom Loberger, 66, said he feels “bittersweet” about retiring and selling Shelly’s Beer Depot on Tuesday in Marinette.

MARINETTE — After over 40 years in business, Menekaunee’s favorite retail liquor store, Shelly’s Beer Depot, is going out of business. 

The shop located at 79 W. Hosmer St. in Marinette will serve its last customers this weekend. 

“It’s bittersweet,” said owner Tom Loberger, 65, who has worked on and off in the store since he was a kid. 

Prior to its switch to retail, the Shelly’s store was known around the community as the Lascelle bottling plant, which produced and distributed soda. Even before that, it was Fire Hose No. 1 for the Marinette Fire Department teams. 

Loberger still has a few antique, glass Lascelle bottles hanging around his store, and fond memories of working at the plant after his father purchased it in 1965. In 1973, the business on W. Hosmer Street made the switch to retail, and started selling liquor in 1983. 

Loberger took over the store from his father in 1991, and now he is looking forward to his retirement.

“I’ve done it so long,” he said about his time at Shelly’s. “It makes it difficult. But then again, I’m ready to retire, and do something different, you know?” 

He did admit that he was happy the hard work at the store kept him in shape throughout the years. 

The stock of Shelly’s has already been sold and the memorabilia inside the building — decorative signs, collectible cans and bottles — will find new homes elsewhere. The building itself is still for sale, and information about it can be found at placeperfectrealty.com or by calling 715-587-4480. 

As for his customers throughout the years, Loberger had one thing to say: “Thanks for the business!”